”Rogers will argue in front of the court that the requirement that companies run performance tests before making claims about performance in its advertising violates its Charter rights to free expression, reported Sarah Schmidt at Postmedia.
Michael Janigan, executive director and general counsel at the Public Interest Advocacy Centre, told Postmedia that “the case effectively advances the proposition that companies that advertise shouldn’t be forced to actually have the facts and evidence on hand before they make a claim and it somehow devalues public discourse if they are forced to do so. With all due respect to that position, it sounds a bit like a Madison Avenue wet dream.”
So even Canadian corporations have started to act as if they are entitled to the same rights and privileges as people. Last time I checked, lying was considered wrong and is certainly grounds for a breach of contract and breach of trust.
Kill it before it spreads.